Taylor Swift Open Letter to Apple : Why She Shakes Off Her Album
After the news about Taylor Swift album 1989 will not available on Apple Music several days ago, on Sunday morning Taylor Swift open letter to Apple has published on her tumblr account with title “To Apple, Love Taylor” , explaining why her album 1989 won’t be available on the new Apple Music service when it launches at the end of the month.
The problem, Swift says, is that for the three month free trial period every consumer gets, Apple won’t be paying artists for those streams. Swift writes :
“I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company. “
The pop star has become a voice for young artists seeking fair compensation after her high-profile with Spotify, from which she pulled her music last November. Swift says she’s not concerned for herself — she’s doing just fine financially, but she’s standing up for newer artists, songwriters and producers who “will not get paid for a quarter of a year’s worth of plays.”
In Swift open letter to Apple, she shows her disapproval of music services that do not pay their artists:
“This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.”
Taylor Swift really stands for every song that every artists create should have a value. Just under a year ago, Swift published an editorial in the Wall Street Journal about her thoughts on the music industry, which she predicted that artists would have more control over the value of their music. “Individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art,” she wrote.