January 29, 2016 2:45 am

Facebook Reactions As The Big Change of The Company’s Symbol


Facebook will test their new “like button” called Facebook Reactions, which give people more options to express their feelings. Facebook Reactions is the answer of empathy or dislike button which had been suggested by hundreds of people. Back in September 2015, when Mark Zuckerberg held Questions and Answers session, Syed from Cairo, Egypt had raised the question that whether Facebook is considering adding more options button like “Interesting, I’m Sorry or Dislike Button”. On that moment, Mark Zuckerberg’s answer was, instead of dislike button which will show too much negativity, their team is working on empathy feature.

Late last year, the company announced Facebook Reactions as a Like button alternative that comes in the form of six emoji with the following sentiments: angry, sad, wow, haha, yay and love. However, according to Facebook spoke person, “Yay” was ultimately rejected because it was not universally understood, Bloomberg reported. So now Facebook users are being given new tools in the form of emoticons labelled “love”, “haha”, “wow”, “sad” and “angry” – or they can still just “like”. The idea, as the chief executive said, is to add “a little bit of complexity” to something that is very simple.

“When you only have a like button, if you share a sad piece of content or something that makes you angry, people may not have the tool to react to it.”

Infossible_Facebook-Reactions-1Chris Cox, the social network’s chief product officer, was the first person who throws the idea about Facebook Reactions, saying the team need to explore something with the like button.

“We know on phones people don’t like to use keyboards, and we also know that the like button does not always let you say what you want.”

The team began testing Facebook Reactions in Spain and Ireland, then Chile, the Philippines, Portugal, and Colombia. By long pressing over the bottom of a post on mobile (or hovering over it with mouse on a desktop browser), a panel with emoji options will pop up. A number related to how many times each emoji was selected for that specific post appears below.

Infossible_Facebook-Reactions-2The like button is the most recognized symbol of Facebook. The data show that Facebook’s 1.6 billion users click on like button more than 6 billion times a day, which is more frequently than people conduct searches on Google. Therefore, some people thought that the giant company decision to create Facebook Reactions is like Coca-Cola messing with its secret recipe. As cited from BBC, for more than a billion people who visit Facebook every day there may now be a tricky period of adjustment. Do I just like that picture of your dog or do I love it? Should I go as far as telling you I’m “angry” about your views on the issues of the day – or is “haha” enough?

Recently, Mark Zuckerberg posted a graphic of Facebook, Whatsapp, and Instagram quarterly result, showing how big the company is.

Infossible_How-Big-Facebook-UsersFacebook won’t give a specific date for when Reactions will be introduced in the U.S. and around the world. The goal for Facebook Reactions is to be a universal vocabulary that lets people express emotion as they scroll through their feed. Well, will see how it goes.